20: Making An IMPACT By Highlighting The Common Humanity Of All People | Robert L. Jeffrey | ColorsVA Magazine

Be Inspired | Do Good:

A leader takes people where they want to go. A great leader takes them where they don’t necessarily want to go, but ought to be.” – Rosalynn Carter

Robert L. Jeffrey is passionate in utilizing his journalism degree and experience to continue his family’s legacy of bringing communities together.  He created a successful magazine, ColorsNW in Seattle, WA and has now brought the concept back home to Roanoke.

ColorsVA magazine has just celebrated their 1 year anniversary.  The magazine is a lifestyle magazine distributed throughout SWVA that features the lifestyles of folks from communities of color.  Robert says, “It’s about people, for all people.”

When you talk to Robert, you can hear his passion and enthusiasm for the people.  He loves them.  And, that’s why the main mission of ColorsVA is to:  Highlight the common humanity of all people. Increase understanding.  And, Bring folks closer together. Robert admits it may be a bit idealistic, but this is what he is seeking to do, and he loves doing it.

Publisher’s Note from ColorsVA Magazine’s Website – Celebrating their 1 Year Anniversary!

Determination, perseverance and prayer are what have gotten us here at ColorsVA magazine. That is our theme for celebrating our first anniversary issue. As I reflect on this past year, I look at the highs and the lows. It was a rough year! I took a concept of providing enlightening stories about communities that are not honored and talked about in a positive light that the larger communities don’t see.  I believe in positive things — don’t we all? In this negative media-rich society, we look at death and mayhem as if that is the only thing we see in this world. We forget to see our children playing, our loved ones celebrating their successes, our families remembering how they have grown and to appreciate their history. That’s why ColorsVA magazine exists, to provide educational and positive news to communities of color whose members otherwise will not experience it.

While we stress stories that are positive, we want to write stories that uplift and challenge our readers to compassion and understanding.

I am grateful for those who have made this year at ColorsVA a success. I want to thank my fiancée, Tina; my mother, Evangeline; and my staff, who has been faithful and diligent in making our mission statement true. To the advertisers, I thank you so much for believing in this concept and valuing the importance of marketing to the communities of color in Southwest Virginia. Last but definitely not least, I thank the readers. Your enthusiasm in wanting to read, learn and understand our diverse community is truly how we continue to make this community a better place!

More From ColorsVA Magazine’s Website

ColorsVA Magazine’s mission is to illuminate issues relevant to Southwestern Virginia communities of color through high-quality, enlightening and thought-provoking content. Integrity, professionalism and dedication to open and balanced dialogues will be our guides. Through education and exposure, we will foster pride and mutual respect among people of all cultures and ethnicities.

ColorsVA is the only monthly, multicultural publication in the Roanoke Valley and surrounding areas. We focus on thought-provoking content ranging from restaurant reviews to business profiles – offering the fresh perspectives and news by, for and about people of color in Southwestern Virginia. As a result, our readership is the adult, professional people of color in the Southwestern Virgina.




ColorsVA website

ColorsVA on Facebook

Email Robert


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